The cleaning industry has grown immensely in the last decade. Experiencing a global growth of 6.6% every year since 2011, the cleaning market is estimated to reach $468.2B in revenue by the year 2027. With such astounding figures, the scope of producing a lucrative business from the cleaning industry is exorbitant. In one of our blogs, we discussed the steps to create a profitable pressure washing business.
Pressure washing is an effective way to clean various surfaces like driveways, decks, and patios. Further, pressure washing is widely used for car washing too. It uses a high-pressure stream of water to remove dirt, grime, and stains, leaving surfaces looking clean and new. However, despite its benefits, pressure washing remains largely unknown to many people in the community. The sole reason for this is the lack of awareness about the importance and benefits of pressure washing.
If you are running a pressure washing business and want to generate more leads, creating awareness amongst the community is the first and the most important step. Here’s when maketing comes into play.
In this blog we will deep dive into the best marketing practices that we can adopt to create awareness about pressure washing business in the community.
Email marketing can be defined as a marketing strategy which helps you raise awareness about your business amongst your customers by sending information through email. Treated as one of the most effective marketing tools, email marketing helps to keep your customers engaged and increases the retention rate of your business.
Here is a step by step guide to help you to start with email marketing:
Making an email list
The first and the foremost step to begin with email marketing for your pressure washing business is to identify the potential customers to send emails to. You can add the existing customers to this list and can use lead generation services to get to more potential customers. Once the list is complete, we move to the next step.
Choosing a service provider
It is almost impossible to spare time to send emails to all your potential customers. But, hiring someone to perform this task seems like a waste of resources as a pressure washing business. So, in order to ease the process, one should choose a service provider. Service providers like mailchimp, sendinblue, hubspot, omnisend etc. are some of the email marketing service providers that can ease the hectic task of manually sending emails. They come up with many additional features depending on your requirements.
Choosing a template
Once you have chosen a service provider, the next major thing to consider is the email template and text. Select an email template and text and move on to choosing the list you have created. Click send and voila! The email will be sent to all your existing and potential customers.
Here are some email marketing ideas that you can use for your pressure washing business:
- Creating a weekly/ monthly newsletter about pressure washing and your latest services
- Sending updates about discounts and offers
- Updates about the integration of latest technology in your workshop
- Informative content like benefits of pressure washing, applications of a pressure washer etc.
- Engaging with customers on special occasion by offering special discounts and sending wishes
- Topical content based around pressure washing
One can use these ideas to create email campaigns which can help them in generating more leads and increased conversion rates.
- SOCIAL MEDIA MARKETING
We are currently living in a global village where information travels faster than light. Social media marketing is one of the most effective ways to create awareness about pressure washing. Although the mushrooming of various resources has created a havoc of information on social networking sites, the right information shared with the right target audience can have a large impact on the community.
If you are running a pressure washing business, the best way to promote it online is harnessing interesting content.
Here are a few ideas you can use to grow your social media presence as a pressure washing business.
- You can post videos of before and after the servicing of a vehicle which will not only help the audience to understand the impact of the service but also build trust in them.
- To give the audience a real insight into the working of a pressure washing business, you can post videos related to the process of pressure washing.
- You can also put video testimonials of your satisfied customers on social media to gain traction by word of mouth publicity.
- You can also create tutorial videos for DIYers to garner engagement from a larger consumer base. For example: This segment can feature videos titled- How to clean your roofs using a pressure washer, Clean your patios in 5 easy steps, Wash your cars like a pro.
- You can also create static posts featuring the before and after of a surface cleaned by pressure washing, provide tips on pressure washing, list benefits of pressure washing, and answer queries of your customers through Q & A.
- You can occasionally put offers and discounts on social media through contests related to pressure washing in order to increase the footfall at the store.
Using these ideas, you can create visibility of your business on a social media platform and hence can create awareness of your business in your community.
Another way to raise awareness about the need of pressure washing is community building through conferences and events. Local events can not only help connect the community, but also help you find the most proximate leads resulting in better business for your entity. Local events offer the opportunity of up close and personal communication with people who can utilize the services your business is offering. The pressure and power washing community conducts many such events on a large scale to network and learn. One can come across many such events in the USA. Some upcoming events for the pressure washing community are listed below.
ISSA Show North America 2023
ISSA Show North America 2023 is one of the leading trade events for the cleaning professional. Going to be held from 13 November 2023 to 16 November 2023, ISSA features industry experts in the cleaning business. It is going to help the individuals from the cleaning industry an insight into the new practices and latest innovations in the washing industry. Refer to their website to know more : https://show.issa.com/
Wash Con Live
Acclaimed as #1 pressure washing business event on earth, WashCon live will be conducted at Southeast Softwash - Roanoke, Alabama on Friday, September 8th or Saturday, September 9th 2023. The attendees will be able to learn equipment Selection, Chemical Usages, Safety, Cleaning Methodology and marketing and sales related to pressure washing. You can get more information about the same on the website: https://washcon.kartra.com/page/WashCon
PowerClean 2023 PWNA Convention
PowerClean PWNA convention is an annual convection which focuses on pressure washing education and networking. Giving updates about the latest equipment in the power washing industry, manufacturers, distributors and suppliers come together on this platform. Going to be held in Glendale, Arizona this three day long event will take place from October 11-14th, 2023.
To get a better insight of the event, you can visit their website: https://www.pwna.org/powerclean-convention
Retargeting, also known as remarketing is an effective marketing strategy to raise awareness about your pressure washing business in the community . It can be defined as the process of displaying your ads or sending emails to the customers who visited your website or app. This technique is used to redirect potential customers to your business and can help in an increased conversion rate and awareness creation.
Let us understand the step by step process of creating a retargeting campaign for your pressure washing business
Installing a tracking pixel on your website
Installing a tracking pixel on your website can allow you to track visitors of your website. This can help you create a list of the potential customers for your business
Defining your retargeting audience
You can create custom audiences based on different criteria, such as people who visited a specific page on your website or spent a certain amount of time on your site.
Creating targeted ads
Develop ads that are tailored to your retargeting audience, highlighting the benefits of your services and encouraging them to take action, such as scheduling an appointment.
Setting up your retargeting campaign
Use a retargeting platform such as Google Ads or Facebook Ads to set up your campaign, choosing the audience you want to target, setting your ad budget, and selecting the ad format.
Monitoring and adjusting your campaign
Keep an eye on the performance of your retargeting campaign and adjust it as needed to ensure that it is achieving the desired results.
One can produce an effective retargeting campaign following these steps. Retargeting is one of the easiest and most effective marketing tools that can help you in keeping your customers engaged and interacting with the people who are interested in your services.
Another way to raise awareness is outdoor advertising. We all have come across the saying, “What is seen is sold”. So, in order to increase the visibility of your business, you should most likely invest in outdoor advertising.
Outdoor advertising or out-of-home advertising is an effective marketing technique to raise awareness about your pressure washing business in your locality. As the name suggests, outdoor advertising is the one which people see when they are out of their homes. It is one of the most preferred forms of advertising due to its reach and longevity. It creates an impact amongst people as it has a higher retention rate as compared to digital advertisements.
Here are some good outdoor advertising options to consider for your pressure washing business
Banners and billboards
Pressure washing and cleaning have become essential these days for our vehicles and houses. Hence, one of the major reasons for a pressure washing business to fail is the lack of awareness in the community. Billboards and banners are an effective way to get started on a local level. As banners and billboards serve to a mass audience, the awareness is propagated on a mass level. Businesses can either promote their services, discounts and offers their business is offering, their USP or attention gathering banners related to their business.
Vehicle wraps
Just like billboards and banners, vehicle wraps are also an efficient way of promoting a business. Vehicle wraps act as a moving billboard and makes the messaging spread on a mammoth level. A vehicle wrap conveys the name of the company, the address and the services the company offers and helps in reaching out to the potential customers. Make sure to integrate branding into these vehicle wraps in order to establish your brand identity.
There are many other outdoor advertising options available, but these two are most widely used and have a greater reach and impact.
It is a very common saying that content is the king. Content marketing, as the name suggests, is a marketing strategy that uses content as the tool to drive engagement and invite new customers to your business. As a pressure washing business, one must invest in content marketing to build a loyal customer base, keep the customers aware and looped in and to increase the chances of harnessing a better potential customer base.
Here are some tools of content marketing that can help your business to grow by raising awareness about pressure washing.
Blogs
Blogs are an easy and effective way to create an informed customer base. Being a form of infotainment, blogs help in keeping the consumers hooked to the brand. One can use blogs to educate an audience which inturn builds trust, drives value and raises awareness.
Newsletters
Newsletters are another interesting way to keep your audience engaged and updated. You can start a weekly or monthly newsletter and put content related to pressure washing, your business, new inclusions, schemes and offers and benefits of pressure washing
Video content
Video content is also an important leg of the content marketing strategy. For a pressure washing business, one can put videos of before and after the pressure washing process, video testimonials, informational videos regarding tools used in pressure washing process and tips to take care of the vehicle after washing.
Podcasts
Podcasts are the most trending form of content these days. Proven to be most entertaining, podcasts can act as a reliable source of content. The primary purpose of any kind of content in content marketing is customer engagement and podcasts do just that. One can plan podcasts with industry experts who can provide information to your audience and can make them aware about the benefits of pressure washing.
Suppose you write a blog online and it doesn’t reach your target audience. What could have most likely gone wrong is the search engine optimization. In layman’s language, whether or not your blog will be top ranked on google depends on the keywords you have used in the blog, your structure of the blog, the tags and the content. All this depends on the search engine optimization. So if you have a definite SEO strategy, your blog will drive more traffic and as a result will generate more leads.
Here are some ways to improve the SEO for your website:
Keyword research
One of the deciding factors of good SEO is keyword research. In simple language, a keyword is a word which has the probability of getting searched by a potential customer. For eg: Pressure washing near me is a high search keyword for a pressure washing business. But we don’t have to spend our brains thinking about the probable keywords all day.
One can use tools like uber suggests and google keyword planner to get keywords for the optimization of their website and their blogs to get a better ranking.
On-page SEO
Keywords will be of no use if your on-page SEO is not correct. Simply put, google will not rank your website higher if your website isn’t properly structured. The task isn’t done after publishing the content. You must check that google indexes your website. Conduct a technical SEO audit to identify issues in your site and correct them in order to get higher rankings. An SEO audit can be done by various online tools (Paid and unpaid). You can select the one that falls under your budget category.
Link Building
Link building can be defined as the process of linking back your website from other websites. Link building is a good strategy to defeat big players in the market and attain more prospects as it drives the traffic from multiple websites to your website.
Outsourcing SEO
One may be excellent with the kind of content they want to serve to their audience but find it difficult to maintain a good SEO ranking. They can hire some external agency and consultancies to optimize their website and blog posts. This will result in better reach, a wider audience and a higher conversion rate.
Another way which can lead to awareness about pressure washing in the community is excellent customer service and word of mouth publicity. It is also the most convenient and effective way to promote a business. Make sure to respond promptly to customer inquiries and provide detailed information about your services. Be friendly and courteous, and always strive to exceed their expectations. If customers are happy with your work, they are more likely to recommend your services to friends and family. You can generate a great deal of business from referrals.
Discounts and Offers can also be a great way to attract more customers and raise awareness about pressure washing in the community. Discounts have always been an amazing marketing idea which not only helps you expand your arena but also attract new consumers to an unknown market. Pressure washing is unknown to a lot of consumers in many areas around us. Some good offers can attract them and can make them try various services leading to probable conversions.
Geofencing is a kind of location-based marketing strategy. It uses Global Positioning System (GPS), radio frequency identification (RFID), Wi-Fi or cellular data to identify and define a virtual geographical fence and triggers a marketing action whenever a new user enters or exits.
For example: If you are running a pressure washing business, you can set a geofence in the 100mtr radius of your workshop. Everytime a person enters the geofence, they will get a notification/message of your business. This can help in raising awareness about your pressure washing business in your locality and will help you in getting better leads.
One can approach any geofencing service providing companies to get started!
When we talk about social media marketing, the most trending format of content is memes. The rising popularity of Meme marketing makes it an essential to integrate in the marketing strategy for a pressure washing business. This not only helps in adding variation to content but also garners more engagement than generic content. With a virality factor, meme marketing has a potential to increase your social media presence and tap a whole new customer base for your business.
Here are the kind of memes you can create:
One can get creative and make a variety of memes around pressure washing to spread awareness and entertain their social media followers as well.
PPC stands for pay per click and is a very effective way to market your pressure washing business. If it is to be explained in simple terms, we can say that every time someone clicks on your ad online, you have to pay a certain amount of money to the service provider. The most famous form of PPC advertising is search engine advertising where your website appears on the top of SERP (Search Engine Result Page) when someone searches for a relevant keyword. PPC ads can come in various forms ranging from text, images, videos or a combination of these media.
The most common platform for PPC advertisements is google ads and facebook ads.
Being one of the oldest and trustworthy forms of advertising, a good print ad can help a pressure washing business in a speedy growth. Print media is a conventional form of advertising which has an advantage of long life and authenticity. One can get promotional ads in newspapers and magazines to target their customers.
For eg: A pressure washing business in Washington can run their print ad campaign in the local and regional newspapers and in the locally renowned lifestyle magazines to raise awareness about the importance of pressure washing as well as establishing their brand in the locality.
Other forms of print advertising includes brochures, flyers and leaflets that can be distributed locally to garner attention from the local community. These brochures and flyers can include offers and discounts, informational bits about pressure washing and brand-driven content for a pressure washing business.
Because of the authenticity print media brings along with it, it is one of the most preferred forms of advertising for local businesses.
Branding is an essential marketing tool which contributes heavily in the success of a business. If you want your business to stand apart from the competition , brand it efficiently. The name of your pressure washing business should be simple and easy to remember. The logo should be eye-catching and the brand colors should appeal to the eyes of the onlooker.
Here are 4 simple steps to create a basic branding strategy for your business:
- Study your target audience and finalize your budget
- Do a competitive analysis and study the branding strategy of the competitors and make sure to be unique in your approach.
- Finalize a name, logo, a domain name, a custom email address and brand colors for your pressure washing business
- Design business cards and merchandise like t-shirts, mugs, pens etc. according to your budget.
While creating a branding strategy make sure it is simple and appealing to your customers.
Content syndication refers to the publishing of web-based content on third party websites. Being one of the most easy and effective conversion channels, content syndication is an underrated tool for marketing a pressure washing business.
Here are 3 ways to syndicate your content:
Publish your content on a bigger website
If the main motive of your marketing campaign is to raise brand awareness, this content syndication technique can prove to be quite effective. You can publish your best performing blog posts on bigger publication channels to reach a wider audience and raise brand awareness. This can give a good push to your pressure washing business.
Publish your content on a website with a different target audience
This can prove to be an effective way to spread your business across different target groups. For eg: If you are promoting a pressure washing business, you can publish articles related to it on a lifestyle magazine’s site which caters a different set of audience. This will help your business to get recognition in a totally different set of audiences.
Publish your content on a bigger website followed by syndication on your website
Sometimes the audience likes to read fresh content as compared to the republished one. So, in order to serve this content, publish it on a bigger platform first followed by syndication of content on your website or other social media platforms.
Another way to raise awareness about your pressure washing business is lead generation. This can be done with the help of lead generation websites like Thumbtack, HomeAdvisor, and TaskRabbit which helps you connect with the potential customers for your pressure washing business.
You can get started in three simple steps:
- Register your business to any of the lead generation websites
- Select your service and area of service
- Fix a monthly budget to avoid overspending.
This will help you reach out to your potential customers faster and inturn will educate the community about the benefits of pressure washing.
Using all these techniques, one can effectively raise awareness in the community about the pressure washing business simultaneously marketing his own entity. Cleanliness is an important element for any community and if we are aware about the different techniques of being a cleaner society, we can utilize various resources to achieve the goal.
In conclusion, the pressure washing business is a lucrative venture as long as people around you are aware of it. We all have come across a saying, ‘What is seen is sold’ and it holds true for any business. The above given tips can be used to efficiently market a business and make people aware about the benefits of pressure washing.
